Ashlee Hornbuckle

With over 13 years in the GIS industry, Ashlee has worked across LiDAR, UAV surveying, and telecommunications, bringing a practical understanding of how geospatial technology drives infrastructure outcomes. Throughout her career, she has spoken on best practices and emerging technologies that help organizations improve data quality, operational efficiency, and network performance. Today, as Senior Product Marketing Manager at 3-GIS, she focuses on connecting network data to business performance, helping service providers improve readiness, visibility, and revenue across the fiber lifecycle.

Blog: How 3-GIS | Web makes fiber network connectivity modeling easier

2 min read

Making fiber network connectivity modeling easier

Connectivity modeling, or ensuring that fiber strands, splices, and equipment accurately mirror real-world configurations, is fundamental to fiber network management. In a recent poll conducted by 3-GIS, 40% of respondents answered that making...

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Blog | Leveraging AI and automation to streamline data collection and management

2 min read

Leveraging AI and automation to streamline data collection and management

Telecom network operators face several data challenges, including as-built backlogs, data silos, and legacy system limitations. Manual data entry and...

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An Esri dashboard viewed inside 3-GIS | Web

2 min read

What is enterprise GIS?

If there’s one thing that’s consistent across the telecom industry, it’s the need for reliable data. As telcos work through their planning and growth...

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The true cost of network downtime

3 min read

The true cost of network downtime

In recent blog posts, we explored fault resolution using 3-GIS tools (such as OTDR Trace and Single Point of Failure) and discussed common reasons...

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Three common reasons ISPs get support calls and what they’re doing about it

2 min read

Three common reasons ISPs get support calls and what they’re doing about it

It may come as no surprise that the surge in network demand has resulted in a corresponding increase in reported issues. This uptick in inquiries has...

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Optimizing fiber asset management: Keys for successful network operations

2 min read

Optimizing fiber asset management: Keys for successful network operations

Telecommunications is witnessing a surge in broadband development, especially in rural areas, driven largely by substantial funding initiatives from...

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Rethinking strategic reporting and data sharing throughout the enterprise

2 min read

Rethinking strategic reporting and data sharing throughout the enterprise

At its core, strategic reporting is the complex process of gathering and analyzing data pertaining to an organization's performance.1 The resulting...

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Interactive storytelling through Esri's ArcGIS StoryMaps

3 min read

Interactive storytelling through Esri’s ArcGIS StoryMaps

Creating content that stands out online can be tough, especially as digital content continues to grow as the medium of choice. Choosing topics that...

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Blog | Got broadband funding?

4 min read

Got broadband funding? Now what?

Have you received or considered applying for public funding to complete your broadband buildout? Governments across the globe are allocating more...

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Emphasizing data integrity

3 min read

Three simple considerations to promote fiber network data integrity

It may come as little surprise that communications service providers (CSPs) have experienced increases in operational efficiency by transforming...

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