Michael Measels

Michael Measels, VP of Product Management, is an experienced product leader who specializes in driving vision and roadmap for 3-GIS. He most enjoys the consultative nature of product management where he interacts with customers to resolve complex business problems. Having supported numerous large-scale FTTx build-outs, Michael brings a hands-on understanding of the information needed by customers to manage their network assets in order to achieve their digital transformation initiatives. With regard to product direction, he notes, “build what what they need now, not what we want later.” Michael holds a bachelor’s degree in Environmental Science and GIS from Samford University. As the father of two small children, he is amazed by the amount of information they have accessible today and wonders if finding the answers immediately avoids wasted time or misses the value of investigation and testing.